20th April 2026 – Written by Pollyanna Puddephat
Most mortgage brokers didn’t get into the industry to write LinkedIn posts or make TikToks. You’re here to give great advice and get cases over the line. But staying visible matters, and consistent, helpful marketing is often what separates the brokers who are always busy from the ones chasing their next client.
The good news? AI can take a lot of the heavy lifting. The key is knowing how to ask.
Working in a regulated industry means a little extra care is needed when using AI tools for marketing.
• Switch off data-sharing settings where possible. Look for options labelled “chat history” or “training” and turn them off when using AI for work purposes.
• Never input client or personal data – keep all prompts completely generic.
• Treat every output as a first draft – check for accuracy, compliance and tone before publishing anything.
• Keep your voice in it – AI gives you a starting point. Your personality and expertise are what make it land.
Great marketing starts with understanding your concerns of your potential clients. AI can help quickly, giving you a ready-made bank of content ideas.
Prompts to try:
• “What are the biggest concerns for first-time buyers in the UK right now?”
• “What questions do clients typically ask before remortgaging?”
• “What worries do buy-to-let investors have in the current market?”
• “What are the most common misconceptions people have about getting a mortgage?”
Use the answers as inspiration for posts, articles and emails. If your audience is thinking it, it’s worth writing about.
You already have the knowledge. Using AI is just about getting it out of your head and into words, faster.
Prompts to try:
• “Explain how mortgage affordability works in simple terms for a first-time buyer”
• “Write a short, friendly explanation of fixed vs variable rate mortgages for someone with no financial background”
• “Summarise the key things a buy-to-let investor needs to know about mortgage eligibility in the UK”
• “Turn this into a LinkedIn post: why your credit score matters when applying for a mortgage”
If the output doesn’t sound like you, adjust the tone. Think of AI as your first draft, not your final copy.
You don’t need to post every day but putting content out regularly which says something useful builds trust and keeps you front of mind.
Prompts to try:
• “Write a short LinkedIn post about helping a first-time buyer understand the mortgage process (no client details)”
• “Turn this question into a LinkedIn post: should I fix my mortgage now or wait?”
• “Give me 3 variations of a LinkedIn post about remortgaging in 2026, in a friendly and reassuring tone”
• “Write a LinkedIn post aimed at homeowners whose fixed-rate deal is ending this year”
• “Create a short Facebook post explaining what a Decision in Principle is, in plain English”
If you find one good idea, you can reuse it across a few formats.
Useful, downloadable content, such as guides, checklists, and quick-reference sheets, is one of the most effective ways to generate inbound leads.
Prompts to try:
• “Create a first-time buyer checklist for UK clients covering everything they need to prepare before applying for a mortgage”
• “Write a short guide: 5 things to do before your mortgage deal ends”
• “Create a beginner’s guide for people considering buy-to-let investment in the UK”
• “Draft a one-page explainer on the difference between residential and buy-to-let mortgages”
• “Write a simple FAQ document for a mortgage broker website covering the most common questions from first-time buyers”
These don’t need to be long. They just need to be genuinely helpful.
Once you have content that works, AI can help you adapt and extend it quickly.
Prompts to try:
• “Rewrite this in a simpler, more client-friendly tone”
• “Turn this blog post into 3 short social media posts”
• “Create 5 post ideas based on this topic: remortgaging in a high interest rate environment”
• “Write a short intro paragraph for a mortgage broker newsletter focused on spring movers”
You don’t need a big budget or a marketing agency to generate leads consistently. You need to communicate clearly and regularly, and make things simple for the people you want to help.
Start with one or two of these prompts this week. See what comes back, tweak it to sound like you, and publish it. That’s really all it takes to get started.
Frequently Asked Questions
Do I need any technical knowledge to use the prompt library? Not at all. The prompts are written in plain English. You simply copy them, paste them into an AI tool such as ChatGPT or Microsoft Copilot, and use what comes back as your starting point. No technical setup is required.
Which AI tool should I use these prompts with? The prompts work with most widely available AI tools, including ChatGPT, Microsoft Copilot and Google Gemini. We’d recommend using whichever your firm already has access to, provided you’ve reviewed its data and privacy settings first.
Can I use AI-generated content on my website and social media? Yes, provided you review it carefully before publishing. AI gives you a strong draft, but you should always check it for factual accuracy, appropriate tone and compliance with FCA guidance before anything goes live. You’re responsible for everything published under your name.
Will the content sound like it was written by a robot? It doesn’t have to. AI outputs are a starting point, not a finished product. These prompts are designed to produce natural, professional language. A few personal tweaks will make it sound exactly like you.
How much time will this realistically save me? Most brokers find that AI reduces the time spent on marketing tasks by half or more. Rather than starting from scratch, you’re editing and refining which is significantly faster. Even saving an hour a week adds up quickly.
Is this suitable for directly regulated brokers as well as those working under a network? Yes. The prompts are focused on communication and marketing content only, not regulated advice, making them appropriate for brokers operating under any regulatory model. If you’re unsure, check with your compliance officer or network before use.