Criteria Brain is a powerful mortgage sourcing platform built for UK intermediaries, advisers, and brokers. Instantly research, compare, and apply lender criteria across thousands of variables, all from one intuitive place. Ditch the spreadsheets and outdated PDFs, and find the right lender faster with complete confidence.
Criteria Brain is a smart mortgage sourcing platform that helps UK brokers and advisers quickly find, compare, and match lender criteria, saving admin time and removing guesswork.
Accuracy
Trusted by lenders
The only platform trusted by multiple lenders to power their own intermediary websites. Updated in real time, every day, it delivers verified insights across 75,000+ criteria in seconds, so you can make confident decisions, fast.
Search and compare up to six criteria categories at once. No more switching between tools. Tap into reliable, up-to-date data from 90+ lenders to save time, work smarter, and find the right fit faster.
Stay fully informed with a complete audit trail of every criteria change and update. As a subscriber, you get transparent visibility into what’s changed, when, and why, helping you stay compliant, reduce risk, and advise with confidence.
Criteria Brain fully integrates with Affordability Brain, Sourcing Brain, CRM Brain and Submissions Brain, making the whole mortgage journey efficient and seamless for everyone involved.
Mortgage Brain acquired Criteria Hub in 2019. Criteria Brain is the evolution of Criteria Hub, providing a faster and more robust experience with enhanced features and integrations.
We can tell you how good our award-winning mortgage modules are, but it's always good to hear it from the people them use them.
"With the rollout of Mortgage Brain’s new technology now gaining real momentum across our network, our members are already benefiting from powerful tools that support the way brokers really work. The platform has been shaped through genuine collaboration, ensuring it reflects the needs of our firms and their clients. With a planned migration to CRM Brain, we’re confident this partnership will continue to deliver the modern, integrated technology our 2,500 members expect."
Emma Hollingsworth
Chief Distribution Officer
"Onboarding onto Mortgage Brain Hub has been a genuinely collaborative journey built around shared goals and a clear focus on how technology can genuinely support our advisers day to day. The bespoke training and ongoing support have been critical in helping our team understand not just how to use the platform, but how to get the most value from it. The willingness on both sides to invest time, listen, and adapt has made a real difference, and we are confident that Mortgage Brain Hub will play a central role in supporting our advisers and their clients."
Kevin Duffy
Managing Director
"From the outset, Mortgage Brain demonstrated a genuine commitment to partnership, working closely with us to understand our business and ensure we transitioned to the Mortgage Brain Hub at the right time, when its capabilities fully matched our requirements. Their carefully planned onboarding and training programme supported our advisers every step of the way, enabling a smooth and confident adoption of the platform. As a result, the Hub now forms a core part of our technology strategy, and we’re excited about its future development and long-term potential."
Jamie Lewis
Managing Director
"Having researched and tested other well-known Mortgage and Protection platforms, we opted for CRM Brain, and we are very glad we did. While other systems gave us the basics and promised that they would go on to develop those parts that we considered missing (“but we are not sure when”), CRM Brain already has the features that the others are still developing. We had been nervous about moving onto a new platform, but Katie and the team provided excellent training and are always there if we have questions. They also listen to our suggestions and are quick to integrate new ideas if it will benefit all users. All in all, we cannot recommend CRM Brain and the people behind it enough, and it is definitely worth considering if you are a Mortgage and Protection brokerage looking for the best platform to support your business."
Stephen Iacovou
Mortgage and Protection Manager
"Our experience onboarding to the new CRM Brain software was exceptional, thanks to Niki Cooke and Mortgage Brain for their guidance and support. The live webinar training sessions have been a game-changer. It’s allowed us to get up to speed quickly with the different system features, with real-time answers to our questions and step-by-step walkthroughs that made the transition smooth and efficient. The software is incredibly intuitive, but the personal touch during training sets it apart. We’re already seeing improvements in how we manage customer relationships, and we couldn’t be happier with the support we received!"
Linda Bartlett
Mortgage Consultant
Insights
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Criteria Brain is a smart mortgage sourcing platform that helps UK brokers and advisers quickly find, compare, and match lender criteria, saving time and removing guesswork.
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