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CRM Brain

Our talented team have developed CRM Brain from the ground up, drawing on the expertise of industry professionals. The result? A truly user-friendly, intuitive, and configurable mortgage broker CRM system that enhances workflow efficiency and flexibility for today’s mortgage advisers.

CRM Brain

Features and Benefits

CRM Brain is the next-generation SaaS CRM for mortgage brokers from Mortgage Brain. Built by industry insiders to help firm principals and mortgage advisers save time, stay compliant, and grow their business.

Product | CRM Brain | Screenshot of Team Licences
Control

Take back control

Manage tasks, roles, and user permissions entirely online with ease. Give your firm complete control over access and responsibilities, streamline team workflows, and ensure the right people have the right level of visibility, whenever they need it.

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Product | CRM Brain | Screenshot of how-to user guides in Intercom
Training

We're here to help

Get up and running quickly with mortgage broker training and onboarding tailored to your needs. Join live webinars, access bite-size videos, and explore easy-to-follow online guides, so you and your team can build confidence fast and get the most out of the platform from day one.

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Product | CRM Brain | Screenshot of client portal
Communication

Client Portal

Give your customers a seamless digital experience with an intuitive, easy-to-use portal. They can help complete mortgage fact-find details, upload documents, send secure messages, and track their case progress in real time, keeping everything moving smoothly and reducing back-and-forth.

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Product | CRM Brain | Screenshot of the Referral section of the Introducer Portal
Get connected

Introducer Portal

Provide introducers with a smooth, hassle-free way to register, create leads, and track progress, all from any device. Keep everything connected and up to date, making it easier to collaborate, respond faster, and never miss an opportunity.

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Product | CRM Brain | Screenshot of sourcing integration
Product Research

Find what you need

Seamlessly connect to our latest and fastest Sourcing Brain module automatically. Access powerful, real-time sourcing capabilities without any extra setup, so you can work faster, stay up to date, and find the best options with ease.

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Product | CRM Brain | Screenshot of case file as one source of truth
Data management

Once source of truth

Eliminate time-consuming re-keying with a single, central client record. Data flows seamlessly across Mortgage Brain solutions and third-party integrations, keeping everything consistent, accurate, and effortlessly up to date.

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Product | CRM Brain | Screenshot of reporting
Reporting

Get wise

Unlock instant visibility with pre-built reporting widgets that surface key insights across your pipelines, commissions, and risk. Turn data into action quickly, spot opportunities sooner, and stay in control of performance at a glance.

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Product | CRM Brain | Screenshot of case audit
Compliance

Find peace of mind

Protect both your mortgage clients and your business with powerful built-in compliance features. Stay aligned with regulations, reduce risk, and ensure every step of your process is secure, consistent, and fully auditable.

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“Our experience onboarding to the new CRM Brain software was exceptional, thanks to Niki Cooke and Mortgage Brain for their guidance and support. The live webinar training sessions have been a game-changer. They have allowed us to get up to speed quickly with the different system features, providing real-time answers to our questions and step-by-step walkthroughs that made the transition smooth and efficient. The software is incredibly intuitive, but the personal touch during training sets it apart. We’re already seeing improvements in how we manage customer relationships, and we couldn’t be happier with the support we received!”

Linda Bartlett – The Lytle Group – Mortgage Consultant

Find out how you can transform your business operations with CRM Brain.

“We are working with the Mortgage Brain team on our transition from The Key to CRM Brain. Their thorough consultation process has helped us map out our mortgage process in detail, ensuring the system is tailored to our specific needs.

“Their expertise and attention to detail give us confidence that our workflow will integrate seamlessly, improving efficiency and enhancing client experiences. We’re excited about the future with CRM Brain and grateful for the professional support we’ve received.”

Heather Wall – Senior Mortgage, Protection & Insurance Consultant
Paul Varney – Senior Mortgage and Protection Adviser
Mortgage Force

FAQs
Frequently Asked Questions
If you can't find the answer you're looking for contact us via live chat, email or phone.
How can I see CRM Brain in action, do you offer demonstrations?
I am currently a user of The Key, can I migrate to CRM Brain?
What training and support does Mortgage Brain offer?

“Having researched and tested other well-known Mortgage and Protection platforms, we opted for CRM Brain, and we are delighted we did. While other systems provided the basics and promised to develop the missing parts (“but we are not sure when”), CRM Brain already has the features that the others are still developing. We had been nervous about moving to a new platform, but Katie and the team provided excellent training and are always available if we have questions.

“They also listen to our suggestions and are quick to integrate new ideas if they will benefit all users. All in all, we cannot recommend CRM Brain and the people behind it enough, and it is worth considering if you are a Mortgage and Protection brokerage looking for the best platform to support your business.”

Stephen Iacovou from Abbeygate Mortgages, part of Simpli Financial Solutions

 

Products for intermediaries

CRM Brain

A flexible, intuitive system for smarter, more efficient working.

  • Smart Automation
  • Client Portal
  • Insightful Reporting

 

See solution
CRM Brain | CRM Brain logo white

Sourcing Brain

Fuss-free, accurate product sourcing for mortgage brokers.

  • Free Hometrack AVM
  • Research multiple scenarios
  • Powerful integrations

 

See solution
Sourcing Brain - Reversed out Sourcing Brain logo

Criteria Brain

Smart, reliable tech with verified data to help boost speed and efficiency.

  • Search seven criteria at a time
  • Data verified by lenders
  • Search over 75,000 criteria

 

See solution
Criteria Brain - Reversed out Criteria Brain logo

Affordability Brain

The quick and efficient way to see how much your clients could borrow.

  • Submit to over 35 lenders
  • Amend and re-run searches
  • Automatic audit trails

 

See solution
Affordability Brain - Reversed out Affordability Brain logo

Submissions Brain

Multi-lender submissions gateway

  • Submit DIPs to seven lenders in a single journey
  • Use standalone or integrated
  • Reduce rekeying

 

See solution
Submissions Brain - Reversed out Submissions Brain logo

Web Brain

Engaging website plug-ins

  • Increase website engagement
  • Generate leads
  • Plug-ins automatically update

 

See solution
Web Brain - Reversed out Web Brain logo
Don't just take our word for it

Testimonials

We can tell you how good our award-winning mortgage modules are, but it's always good to hear it from the people them use them.

Emma Hollingsworth
Kevin Duffy
Jamie Lewis
Stephen Iacovou
Linda Bartlett

"With the rollout of Mortgage Brain’s new technology now gaining real momentum across our network, our members are already benefiting from powerful tools that support the way brokers really work. The platform has been shaped through genuine collaboration, ensuring it reflects the needs of our firms and their clients. With a planned migration to CRM Brain, we’re confident this partnership will continue to deliver the modern, integrated technology our 2,500 members expect."

Emma Hollingsworth

Emma Hollingsworth

Chief Distribution Officer

"Onboarding onto Mortgage Brain Hub has been a genuinely collaborative journey built around shared goals and a clear focus on how technology can genuinely support our advisers day to day. The bespoke training and ongoing support have been critical in helping our team understand not just how to use the platform, but how to get the most value from it. The willingness on both sides to invest time, listen, and adapt has made a real difference, and we are confident that Mortgage Brain Hub will play a central role in supporting our advisers and their clients."

Kevin Duffy

Kevin Duffy

Managing Director

"From the outset, Mortgage Brain demonstrated a genuine commitment to partnership, working closely with us to understand our business and ensure we transitioned to the Mortgage Brain Hub at the right time, when its capabilities fully matched our requirements. Their carefully planned onboarding and training programme supported our advisers every step of the way, enabling a smooth and confident adoption of the platform. As a result, the Hub now forms a core part of our technology strategy, and we’re excited about its future development and long-term potential."

Jamie Lewis

Jamie Lewis

Managing Director

"Having researched and tested other well-known Mortgage and Protection platforms, we opted for CRM Brain, and we are very glad we did. While other systems gave us the basics and promised that they would go on to develop those parts that we considered missing (“but we are not sure when”), CRM Brain already has the features that the others are still developing. We had been nervous about moving onto a new platform, but Katie and the team provided excellent training and are always there if we have questions. They also listen to our suggestions and are quick to integrate new ideas if it will benefit all users. All in all, we cannot recommend CRM Brain and the people behind it enough, and it is definitely worth considering if you are a Mortgage and Protection brokerage looking for the best platform to support your business."

Stephen Iacovou

Stephen Iacovou

Mortgage and Protection Manager

"Our experience onboarding to the new CRM Brain software was exceptional, thanks to Niki Cooke and Mortgage Brain for their guidance and support. The live webinar training sessions have been a game-changer. It’s allowed us to get up to speed quickly with the different system features, with real-time answers to our questions and step-by-step walkthroughs that made the transition smooth and efficient. The software is incredibly intuitive, but the personal touch during training sets it apart. We’re already seeing improvements in how we manage customer relationships, and we couldn’t be happier with the support we received!"

Linda Bartlett

Linda Bartlett

Mortgage Consultant

Take control

CRM Brain

Our talented team have developed CRM Brain from the ground up, drawing on the expertise of industry professionals. The result? A truly user-friendly, intuitive, and configurable system that enhances workflow efficiency and flexibility for today’s mortgage advisers.