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Business Principal

The mortgage advice landscape is complex. Large or small, your business is faced with meeting ever-changing mortgage regulations. Failing to be compliant can cost you dearly. Add to that the fact your customers now expect to engage with you through multiple channels digitally as well as face-to-face. For a business principal remaining efficient and competitive while nurturing new business and managing existing clients has never been more challenging. You need flexibility, you need technology.

How we can help

Time is money. Your business profitability relies on efficiency. Today’s mortgage market with relentless product changes and increasingly complex customer cases to place means you need to let technology take the strain. Maybe you agree that technology will help but you’re worried about your overheads. But imagine your business with mortgage solutions that make all your processes quicker and more streamlined. You’re buying back time that can be better spent giving customers an excellent mortgage experience.

All our solutions, from client management to mortgage sourcing and submission have efficiency and time-saving built in. They benefit your business, your administrators, and your advisers. We’re real people, with decades of experience digitalising the mortgage market. Let us guide you through the process and explain the benefits to you?

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Products for Business Principals

Sourcing Brain

Online product sourcing

  • Free Hometrack AVM integration
  • Research multiple scenarios
  • Powerful integrations
See solution
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The Key

Simple and compliant CRM platform

  • Online customer fact find
  • Save up to an hour per case
  • Easy compliance
See solution
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Criteria Brain

Save time on complex cases

  • Search six criteria at a time
  • Data verified by lenders
  • Search over 75,000 criteria
See solution
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Affordability Brain

Speedy affordability sourcing

  • Submit to 36 lenders simultaneously
  • Amend and re-run searches
  • Automatic audit trails
See solution
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Submissions Brain

Multi-lender submissions gateway

  • Submit to nine lenders simultaneously
  • Minimise rekeying
  • Save and return to forms
See solution
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Web Brain

Engaging website plug-ins

  • Increase website engagement
  • Generate leads
  • Plug-ins automatically update
See solution
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testimonials

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Test testimonial

“Integrating Mortgage Brain’s criteria database and affordability calculator into our website helps brokers quickly and easily find information to make an informed decision.”

Ben Ashman | Independent Mortgage Adviser

“Uinsure make my GI process so easy and SELECT enables me to quickly arrange a referral for my client and provide them with an expert that will ensure my client has everything they need.”

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Tony Field | Sales Director

“The new features and integrations on SELECT have provided us with the confidence to roll the platform out to all of our brokers.”

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The Mortgage Mum

“Criteria Brain, Affordability Brain and Sourcing Brain help our team so much on a daily basis, and most importantly they help our clients. They are easy to navigate and full of information.”

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Simon Fenton | Finance Manager

“Criteria Brain helps us check lender criteria against client circumstances. This fantastic system helps advisers check multiple criteria. Quicker than scrolling through lender sites.”

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We are here to help you.
If you have any questions contact us