Get An Accurate Home Valuation Using Sourcing Brain

The situation is made more complex because house prices are rising quickly. UK house prices increased by 5.3% to £268,000 in the 12 months to February 2025 [2] with different regions seeing disproportionate increases. House prices in London grew by 1.7%, whereas the East Midlands saw an increase of 6%.

Maybe your client had their home valued over six months ago. A lot can change in that time.

Disparity in valuations: Home valuation factors

Fluctuations in house prices, disparities in house prices between UK regions, and house defects all affect a property’s final valuation.

There is a huge disparity between regions when looking at house prices. In January 2025 the average price of a house in the North East of England was £161,000. In the South East it was £386,000[3].

Indeed, the value of the property is not just down to its geographical location. It can include a whole list of factors including:

• Size
• Condition
• Fixtures and Fittings
• Age
• Layout
• Ease of access
• Garages
• Outbuildings
• The land (and scope for development)

When the lender comes to make their valuation, they may discover problems with the property, such as subsidence, trees, damp, dry, and wet rot, flat roofs, and many more, which can influence the final figure.

With so many variables when it comes to valuing a property, no wonder a fifth of applications fail on valuation.

Hometrack AVM for accurate property valuations

The good news is there is a way for you to take the guesswork out of valuing a property, making sure you get it right the first time for quick and successful applications.

Hometrack are the leading provider of automated valuation models (AVMs) in the UK. They provide instant and accurate property valuations which have been used by lenders since 2002. In fact, over 80% of the top lenders in the UK now use Hometrack, who perform 50 million valuations each year[4].

This means faster and more efficient mortgage applications so you can give your customers a better mortgage experience.

Our article ‘Using technology to give customers what they want’ highlights how technology can be used to improve customer experiences.

This means faster and more efficient mortgage applications so you can give your customers a better mortgage experience. 

Hometrack Broker AVM reduces the mortgage application process by about a week[4] and is designed to give brokers pre-application confidence and reduce declines due to down-valuation or inaccurate property information. The lender will always carry out their own valuation (which could be an AVM, desktop, or physical valuation).

Discover more information about Hometrack AVM in our article ‘Hometrack AVM – accurate property valuation for brokers’. 

Submit mortgage applications with confidence

Mortgage Brain has partnered with Hometrack to deliver this functionality as part of the Sourcing Brain licence at no extra cost, enabling you to get greater certainty of a property’s value earlier in the sales process. No more relying on the information the customer gives you, now you can get an accurate valuation direct from Hometrack in an instant.

The Hometrack integration within Sourcing Brain brings you added benefits:

• Simpler process, quicker decisions
• Pre-application confidence irrespective of lender
• Property valuation and monthly rental figure

Validating the valuation and your customer’s income at the application stage and before you submit the application to the lender helps you spot potential problems but also means you can expect:

• Less time wasted on failed applications
• An improvement in your closure rates
• More customer confidence in your services

All Sourcing Brain users on the latest cloud-based version benefit from this integration for free. That’s quite something when you think about the time and money it could be saving you by avoiding those rejected applications.

Find out more about Sourcing Brain and our other innovative products for intermediaries.